Your partner in advertising.

From media planning and buying expertise to delivering fresh, snappy copy, to helping create polished RFP responses, agencies and businesses have partnered with me since 2007.

Contact Me For a Free Consultation

Media Planning & Buying

More than 20 years of my advertising career has been in media planning and buying, where I’ve been able to marry my love of advertising and marketing with my freakish interest in human behavior. I love getting my hands dirty with research: Who’s our audience? Where do they live and work? What do they like to do and where do we find’em?

My experience includes today’s ever-changing digital landscape, but my favorites are still rooted in the traditional disciplines of print and outdoor, along with an extensive depth of knowledge and experience with broadcast TV, radio, and cable.

Media experience includes some of the most recognizable brands, including The Texas Lottery, Coors Beer, Michaels Arts & Crafts, Mrs Baird’s Bread, and Scott & White Healthcare.

Copywriting and Long-Form Content

The secret to writing successful marketing copy is to find that perfect wording that speaks to your perfect target, using the perfect “voice,” and to sell them without sounding salesy. It’s a delicate balance and one I’ve mastered, helping turn site visitors into customers and customers into raving fans.

Services include:

Website copy
Email marketing
Ad copy for every medium: radio, TV, outdoor, print, online, direct mail
Promotional materials: brochures, fliers, posters

Long-form content:

White papers
Case Studies
Blog posts
Polished RFP responses

Copywriting and long-form content expertise in healthcare, parenting, mental health and wellness, executive leadership and development, HVAC, finance, and B2B.

Account Service & Strategy

An advertising industry veteran of nearly 30 years, I have worked on the agency side, the client side, and the ad sales side, giving me a unique 360 degrees of perspective. This breadth of experience has made me an insightful thought leader and strategist for my clients, and one who knows how you - the client - want and deserve to be treated.

I am proud of the long-standing industry relationships I’ve nurtured over the last three decades. They have proven to be as beneficial to my clients as they have been to our media partners.

Equally creative as I am an analytical thinker, I take a holistic view of campaign management and execution, leading to effective and efficient ad campaigns that reach consumers with the right message at the right time.

Need me to step in to manage an account for you? I have account-lead expertise in healthcare, HVAC, packaged goods, and executive leadership and development.

My Background

I’ve been a newspaper sales rep, a media analyst, a media planner/buyer, a marketing manager, and a writer.

Advertising has always been a part of my identity - from as far back as the mid-1970’s when I sat cross-legged on the orange shag carpet of my childhood living room, slathering the coffee table in Pledge wood cleaner while I workshopped the voice-over until it was just right - which only took one full can of Pledge.

In classic Kristan fashion, I’ve tackled every side of this industry giving me full context of its landscape and shaping me into a thoughtful guide for my clients and agency partners.

See my resumé here.

HIRE ME